Canada goose jacket, is it worth it, guide part 1

Canada goose jacket, is it worth it, guide

Canada goose jacket, is it worth it, guide part 1

Canada goose history number 1:

Just like many others, it started out as a very functional brand for outdoor gear. It was founded by the Polish immigrant Sam Tick in 1957. Interestingly, it was not named Canada Goose but Metro Sportsweffuar. They started producing down jackets in the 1970s but they were primarily focused on jackets for rangers and the police. By 1985, they decided to produce jackets under their own brand which at the time was called Snow Goose, not Canada goose. At the time, they also manufactured private label jackets for companies like LL Bean or Eddie Bauer. They were growing slowly and in the early 90s, they expanded to Europe.

Canada goose history number 2:

Unfortunately, someone else was already using the term Snow Goose so they switched their branding to Canada goose. Even though they were forced to change the name, it proved beneficial because of the positive association with really cold Canadian climate. In 2001, Dani Reiss took over as a CEO from his father at Canada Goose. At the time, a lot of companies were still shifting production overseas but he said: “No, we’re gonna produce in Canada”.

Canada goose history number 3:

At the same time, he began pushing the products internationally and especially in Europe, people did not question the high price tag because they associated it was a luxury high-end product. Ironically, the brand Canada Goose flew pretty much under the radar up until about 2010. The brand undertook an aggressive product placement strategy using celebrities such as Daniel Craig. Of course, that was also reflected in their revenue. The company went from 18 million a year to a multiple of that, selling a 70% share for a quarter billion dollars in 2013.

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