Men’s underwear guide part 2

Men’s underwear guide part 2

The history of men’s underwear, number 4:

In 1934, a man by the name of Arthur Kneibler, a senior executive at Coopers, Inc, a hosiery company, received a telegram from a close friend in France. The picture on the front of the postcard was a man wearing a small bikini-style swimsuit. This triggered the imagination of Kneibler who immediately realized that this type of apparel could be worn by men like underwear. He then created what he would eventually name Jockey shorts. He chose the name because of the similar support that an athletic cup offered. By 1935, Marshall Fields department store in Chicago began carrying the newly developed jockey shorts and despite the horrendously inclement weather, they sold out by the end of the first day. This also gave way to men opting to re-try the boxer shorts developed some years earlier and by the end of the 1940s, both boxer shorts and briefs were the regular styles worn by men instead of the traditional union suits. In fact, the jockey shorts were so popular that in 1971 Coopers changed their company name to Jockey.

The history of men’s underwear, number 5:

The 1970s underwear industry began to flourish and by the beginning of the 1980s, fashion designers like Calvin Klein turned underwear into a publicly displayed form of fashion, and today it is probably the most counterfeited underwear, even though the fakes can be really bad. Men’s underwear began to adopt patterns and designs. They became more flattering and some companies began to introduce funny and comedic underwear with bold pictures and wording and accessories that could be attached to the underwear via Velcro.

Underwear today, number 1:

In the last few decades, advances in underwear have mostly been limited to materials and a few gimmicks without any innovation.

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