Warby Parker's Sunny Side

After concerning myself with the business models of IKEA and Trader Joe’s, talking about furniture and produce, I will now focus on prescription glasses. This might sound random, but you’re going to see why. Warby Parker is a company that was launched in 2010, selling prescription glasses and sunglasses online. Today, they boast a revenue of $1 billion a year, a large success. Their secrets are vertical integration and an unstoppable drive.

How did it all start?

According to their website, four Business School Students started Warby Parker. They had been wondering why prescription glasses were so expensive. One of them actually broke his pair and couldn’t pay for its replacement. Out of this desperation, the four of them started researching as to why glasses are so costly. Their findings showed that one company controlled the market as a mono-pole for prescription glasses. Entering this market was not going to be easy, but their drive came from wanting to provide everyone with affordable glasses. This is where Hundred Dollar Suits thrives from as well. We aim at bypassing markups on our products, without making any compromises regarding their quality.

Why is Warby Parker successful?

Warby Parker’s Business Model is again based on vertical integration. Cutting the design and manufacturing middlemen enabled them to greatly reduce the overall cost of manufacturing their glasses. They can pass those savings on to their customers. On top of that, they created a distribution line cutting straight to the consumer through the internet. Hundred Dollar Suits identifies with this concept, we opt for omitting unnecessary production steps on behalf of our customers' benefit. Our warehouses directly deliver to us and we are not dependent on retailers, which would normally mark up the prices by 100 or 200 percent. As an online business, Warby Parker can dodge even more expenses, just like Hundred Dollar Suits.

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